Wow! That was bright!
It turns out that it replaced a GE Reveal 60 watt bulb that was rated to put out 565 lumens. The 60 watt equivalent LED bulb put out 800 lumens. Definitely brighter. Definitely with a bluish tinge.
I wasn't sure if I liked the shade of the light, so I bought three more of the 60 watt soft white bulbs and installed them in the control room in the studio. They replaced a regular 60 watt bulb, a 60 watt Reveal, and a burned out bulb. :)
It is now much brighter in here, but seems a bit yellow to my eyes. (I'm down in the studio typing while waiting for the dryer to buzz so I can swap out laundry.)
We'll see how I feel about the bulbs in a month or so.