cary_lee's suggestion, I tried listening to 95.9, The River today. I hit the scan button and found the station just as they were playing a commercial that went something like this:"On our station, we play what we want to hear --"
This was followed by the sound of tuning across stations and
"On our station, we play what you want to hear."
I'd like to think that this commercial started running right after WJMK dumped their oldies format yesterday in favor of "Jack", where they play what they want to hear...