You would not believe how much easier having the right set of tools makes this. I am so happy that I have the entire Adobe Creative Suite and the copy of Microsoft Office that I picked up a few weeks ago. For example:
The ad comes in as an MS Word DOC file. I can't figure out how to save it in a graphical format, but I can save it as an Adobe PDF. I open that with Acrobat Professional and save it as a 300 dpi TIFF file. The printer is happy. Or, at least, I hope he'll be happy.
Now if I could just figure out how to use GoLive...
Anyway, I'm printing out a test copy; then I'm bundling this up to the printer's FTP site and going back to bed to watch the White Sox.