Bill Roper (billroper) wrote,
Bill Roper

CBS Doesn't Know Jack

The Chicago Tribune reports (among other things) that the ratings at WJMK-FM in Chicago have fallen like a rock since they dumped their local talent and the oldies format to switch to Jack FM, which has been likened to listening to someone else's iPod. The station's ranking has declined from 11th to 25th in the market, going from 2.9 to 1.7.

Obviously, CBS Radio management was expecting this, as they have demonstrated their inability to follow the fine business maxim, "When you're in a hole, stop digging." Earlier this week, they let go Dick Biondi and the rest of the on-air talent that had been broadcasting to an audience of approximately zero people on their HD outlet.

For some Chicago broadcaster with two brain cells to rub together, this might be seen as an opportunity.
Tags: musings

  • Swept

    The weather was relatively cool today, so Gretchen and I went out and spent some time trying to get the garage into a state where it could be cleaned…

  • Everybody's Got a Recipe For Dumplings

    These things happen in our household. Gretchen and I were driving home from lunch and listening to Radio Margaritaville when our discussion turned…

  • Taking a Break

    I am taking a break. Not immediately, but I have scheduled some time off from work, because I have not taken more than a day or so off of work since…

  • Post a new comment


    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded